It’s the other extreme of the car market. Away from the mad rush of mass volumes and discounts, this segment thrives on the statements pomp, power, style, speed and the hefty price tags that often range from close to a crore to a whopping Rs 6 crore. And car connoisseurs do not hesitate to write out that fat cheque which many may dismiss as splurging. So, the fight here is more for the finest style statement and the brand than the price.
Welcome to the world of luxury wheels. This is the world of Rolls Royce, Bentley, Lamborghini, Mercedes AMG, Maybach, BMW and Porsche — fancied by almost everybody but affordable only for a few, many of whom are discussed as much for their high-profile personality as for the cars they own. And while recession may have dampened spirits, the pockets are still deep enough to indulge, as is evident from the way many of these models are sold out even before they are launched. More
Courtesy : economictimes.indiatimes.com