Indian riders shy away from superbikes

Superbikes may be fast. But in India, speed doesn’t matter. After big-ticket bike makers such as Ducati and Yamaha failed to make an impact with their much-hyped superbike launches, it is now the turn of domestic biggie Bajaj Auto to shy away from the fat cat segment of the two-wheeler market.

Sample this: In the last seven months, India Yamaha Motor managed to sell only 73 of its superbikes that are priced at around Rs 10.5 lakh. More
Courtesy: economictimes.indiatimes.com

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