GM returns to employee pricing to lift sales

General Motors Corp, aiming to boost sagging sales, rolled out a major promotion for US dealers on Monday that includes employee-level discounts on almost all the Chevrolet cars and trucks in its showrooms.

The discount offer takes effect on Wednesday and marks GM’s return to a strategy it had abandoned in the last two years in an effort to make its pricing more transparent and to wean American consumers from fire-sale blowout deals. Read more
Courtesy: www.indiacar.net

Leave a Reply