Honda looks beyond BRICs for motorbike biz

Honda Motor Co is looking beyond Brazil, India and other big emerging economies for the next phase of growth at its motorcycle business by working its way into markets where small, no-name Chinese and Indian brands have grabbed the lead.

Honda, the world’s top motorcycle maker with a share of roughly 30 percent, has been growing consistently thanks to surging sales in Brazil, Vietnam and Indonesia, but misread latent motorcycle demand in Africa, Eastern Europe, and most of Latin America, an executive said on Friday.

“We realised about two or three years ago that we had underestimated the pace of income growth in these countries,” Tatsuhiro Oyama, chief operating officer for Honda’s motorcycle operations, told Reuters. More
Courtesy: indiacar.net

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