Honda Siel Cars India sold 98 Civic Hybrid cars on a single day on Thursday, much more than what it managed in the entire five months since the premium hybrid’s launch in India, thanks to a whopping Rs 8 lakh, or 40%, price cut.
Honda is aiming to sell another 100 cars in the next few days. Company officials maintained that the reduced price is a limited-period offer—a marketing tack frequently used in the Indian auto industry. More
Courtesy: economictimes.indiatimes.com
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