E-bikes in the slot between niche and mass markets

Electric bikes, the environment friendly alternatives to petrol guzzling automobiles, seem to be creating a market of their own, rather
than poaching on existing two wheeler users, thereby expanding the overall market for motorised wheels. According to leading two wheeler manufacturer , TVS motors, which introduced an 800 w model of e-scooter costing Rs 31,000 in February this year, there has been a 10% expansion in the overall market for scooters, owing to e- bikes.

“Usually, we sell 4 lakh two wheelers and 1 lakh scooters per month. While this base has remained intact since February, we have sold 10,000 escooters additionally every month,” said TVS motors general manager (marketing) S Srinivas. More
Courtesy: economictimes.indiatimes.com

This entry was posted on Friday, November 14th, 2008 at 10:34 pm and is filed under Bikes, Tvs motor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.