The Indian arm of the US automobile giant Ford Motor Co. has said the financial problems faced by the parent company have not eroded Ford’s brand equity in the country, and its $500-million expansion plans are on track.
“We haven’t heard any prospective car buyer in India saying no to a Ford car just because the parent company is facing some financial problems,” Ford India executive director (marketing, sales and service) Nigel E. Wark said. More
Courtesy: indiacar.net
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