Networking helps Tata Motors improve efficiency

When Tata Motors suffered a record loss of nearly Rs 500 crore in 2000, it searched for ways to become a more efficient operation. An online customer relationship management system and a dealer management system were among the ideas that came up, and the first took off in 2003.

Recently, Tata Motors connected the 1,000th dealer to its online integrated Customer Relationship Management-Dealer Management System (CRM-DMS). This milestone, coupled with the monitoring of the service to more than 25,000 customers, makes it the largest implementation of a CRM program in the automobile industry anywhere in the world, according to Siebel and Tata Motors.
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Courtesy:economictimes.indiatimes.com

This entry was posted on Friday, August 31st, 2007 at 6:44 pm and is filed under Tata Motors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.