Archive for March 23rd, 2007

Tatas’ Rs 1 lakh car may dent bike sales

The much-touted “people’s car” from the stable of Tata Motors could create a major dent in the top-end motorcycle sales with its lucrative price tag, which has become a global case study, global consultancy firm J D Power today said.

If Tata’s are able to get quality and customer satisfaction parameters right, the ‘People’s Car’ could shift buyer from a top-end two-wheeler on account of its safety and convenience factors, it said.

“The two-wheeler market in India could see a dent at the top-end because of the Rs one lakh car, but how far reaching will it be, will depend on the product’s performance, after sales service and overall customer satisfaction,” JD Power Director India Mohit Arora said. More

Courtesy: Indiacar.net


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