Archive for July 9th, 2007

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Truck sales dip 10% in Q1 despite discounts

Despite huge discounts offered to mitigate the impact of high interest rates on truck sales, there has been a 10 per cent dip in sales during the first quarter of the fiscal 2007-08.

The decline is due to excess capacity that was created in the market due to “indiscriminate expansion” vis-À-vis lower cargo available for transportation, according to a research report.

Truck sales (5 to 49-tonne capacity) declined to 53,708 vehicles in the first quarter ended June 2007, compared with 59,956 units in the corresponding quarter last year. More
Courtesy:www.indiacar.net

TAFE Power sets up battery plant near Chennai

TAFE Power Source, a division of Tractors and Farm Equipment Ltd (TAFE), has set up a battery manufacturing plant at Maraimalainagar with an investment of Rs 100 crore. This is TAFE Power’s third facility and was inaugurated on Friday by the Chief Minister of Tamil Nadu, Mr M. Karunanidhi.

TAFE Power manufactures packaged power, and is a unit of the Amalgamations Group. The company currently has two plants — one exclusively for motorcycle batteries and another for automotive and industrial batteries. Between them, the two plants have a capacity to produce 7 million batteries a year.
The new plant will produce Valve Regulated Lead Acid (VRLA) batteries. TAFE Power has tied up with “BB Battery Co Ltd”, China, for technology. The Chinese company has committed to buy 25-30 per cent of the new plant’s capacity, of 3 million batteries. More
Courtesy:www.indiacar.net

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GM joins diesel bandwagon with Optra Magnum

Eyeing a share of its own in the Indian diesel market, General Motors India recently introduced the first diesel offering from its stable, the Chevrolet Optra Magnum. The base model, being retailed at Rs 8.74 lakh (ex-showroom, New Delhi), is considerably less compared to offerings such as the Skoda Octavia and Hyundai Elantra

The Optra Magnum is expected to drive in bigger numbers for GM in India. Sales of the petrol-powered Optra have not been as good as GM would have wanted it to, in the executive segment. GMI has already streamlined its production at the Halol facility to meet the expected demand for the vehicle. The company had sold around 4000 Optras in 2006. This year, led by the Optra Magnum, the company expects to take that figure to double. In the segment, the clear leader is the Civic followed by Skoda and Toyota Kirloskar. Based on the fiscal, sales of the Optras were 3800 and odd units down from 6128 units in the year-earlier period.
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Courtesy:www.indiacar.net

Honda to builds on the success of the Civic

It was in early July last year, when President & Chief Executive Officer, Honda Motor Company, Takeo Fukui came to India with two basic objectives — one, to draft a roadmap for the company’s future in the country, and to officially announce the launch of the much-awaited Civic. A year down the line, the Civic has outperformed not only its competitors, but also Honda’s own estimates.

From a modest sales target of 10,000 units in the first year, Honda Siel Cars India has gone on to sell close to 20,000 units of the Civic in less than a year. A stupendous achievement by all means for a company that made its Indian debut with the Honda City in 1997, unlike in other global markets, where the company has usually driven in with the Civic. More
Courtesy:www.indiacar.net

Tata AutoComp eye Rs 500-cr revenue

Tata AutoComp GY (TGY) Batteries Pvt Ltd, a 50:50 joint venture between Tata AutoComp Systems Ltd and Japan’s GS Yuasa International, is eyeing a revenue of Rs 500 crore in the next three years with the launch of ‘Tata Green’ range of automotive batteries.

In the first year of the launch the company expects a revenue of Rs 150 crore, TGY Chief Executive Officer Yogesh Dhawan said on Monday. More
Courtesy:economictimes.indiatimes.com

AMW forays into North with tipper

Asia MotorWorks (AMW), the latest entrant in the country’s commercial vehicle market recently outlined its plans to target more business in the north. At a recent press conference, the company announced its entry into this market with the 2519 (6X4) tipper.

It plans to garner an estimated 90 percent share in the niche CV applications. AMW has plans to sell around 1,000 vehicles in Northern India out of the 5,000 HCVs targeted for this fiscal year. As a part of company’s distribution expansion plans for the north, it is in the process of setting up sales and service operations in Delhi and NCR to stock parts. The company has already 22 main dealers with 26 branches throughout the country. It is rolling out a nationwide sales service and spares network, comprising 30 main dealers and 450 sub dealers. More
Courtesy:www.indiacar.net

Maruti taps auto part cos to boost sales volumes

Maruti, the country’s largest small car maker, has roped in its 80-odd original equipment suppliers to sell cars in a difficult market. The strategy is similar to its earlier schemes to tap school teachers, NRIs and panchayats to drive deeper into the semi-urban and the rural markets to push sales. As part of its latest plans, Maruti is offering finance at 8.5%, as against the prevailing 12%, with tenures between 5-8 years.

The suppliers have committed to sell 20,000 cars by August 2007 to their employees, families and sub-suppliers. Interestingly, some of the suppliers have further softened interest rates and tenures for its employees to get them interested. The scheme covers all Maruti products, except the recently launched Swift and Baleno replacement SX4. More
Courtesy:economictimes.indiatimes.com

Maruti relies on innovative marketing

For Maruti Udyog, the largest carmaker in the country, winning the customer’s confidence has never been an issue. The company, over the past few years, has refreshed the product line-up either through minor model changes or through new product introductions, thus keeping the customer interest in its products intact.

While such measures have helped boost sales, Maruti has devised a few innovative marketing schemes to drive volumes. The idea, company officials said, was not just to attract customers, but also to offer customers in specific segments a ‘relationship’. Moreover, the basic objective was to bring focus to a particular area. On current count, Chief General Manager (Sales), Maruti Udyog, Arun Malhotra said these schemes contribute 12 percent to Maruti’s total sales.
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Courtesy:www.indiacar.net


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