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Archive for the 'Advertising' Category

AdEx India decodes ad trends

Published March 30th, 2007 in Advertising. 0 Comments

Automobile sector is on a roll. Last year - one of the best ever for the sector - also saw a 10 percent rise in advertising volume in prrint media by the industry. AdEx India, a division of TAM Media Research and country’s ad monitoring & analysis powerhouse has launched yet another specialized service for the Indian Automobile Industry.

This week, AdEx India looks at the advertising trends of the Automobile Sector in Print in the year 2006. More
Courtesy: Indiatimes Auto

Volkswagen is reviewing its model strategy

Published March 27th, 2007 in Advertising and Volkswagen. 0 Comments

Volkswagen is reviewing its model strategy for India even as it denies media reports in Germany that it is putting its India plans on the backburner. VW CEO Martin Winterkorn made a statement that the company will review its models for India and sources have indicated that there are plans to introduce a smaller compact car in the M800 range.

When contacted Pierre Bruedgam, member of the board-purchasing, Volkswagen India, told ET: “We will not stop our activities in India! We are on track and are following our plans.” A company spokesman added: “We are now in a decision-making process. We are yet to decide on the models to be introduced in the Indian market in 2007 and which car will be produced at our new plant in Pune from 2009 onwards.” more

Courtesy:www.indiacar.net

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