According to a study conducted by TNS Automotive based on consumer psychology of 2,500 customers, 19 per cent of buyers purchase cars due to its status symbol and a similar number in the ?potency? category choose a product due to its attractiveness and style. Another 18 per cent consumers that fall in the ?control? category use the risk averse and protection parameters for their choice. More
Courtesy:www.indiacar.net
Archive for the 'Car Money' Category
?Status? symbol dominates car buyers? choice
Published November 17th, 2007 in Hyundai Motors and Car Money. 0 CommentsBentley expects to sell 25 cars in India this year
Published September 17th, 2007 in Car Money. 0 Comments“We expect to sell 25 cars this year in the Indian market and by the last quarter of 2008, we hope to open our second India outlet in Mumbai,” Managing Director of Exclusive Motors, which is Indian partners for Bentley, Satya Prakash Bagla said. More
Courtesy:economictimes.indiatimes.com
Car sales up 17.92% in August, bike sales skid 11%
Published September 10th, 2007 in Car Money and Bikes. 0 CommentsCourtesy:economictimes.indiatimes.com
Logix rolls out car sale portal
Published August 22nd, 2007 in Launches, Car Money and Research/Surveys. 0 Comments“Online car selling will begin 12 months from now,” said Mr Sanjay Soni, Managing Director, Logix Microsystems, launching auto portal Carazoo.com on Tuesday in the city. More
Courtesy:www.indiacar.net
Next time you go to work, leave your car at home and take a taxi instead. Better still, sell your car, you probably don’t need one with so many cabs around.
This sounds crazy, but, the numbers show that cost per kilometre of owning and running a typical car can work out uncomfortably close to the cost of travelling by taxi. Don’t believe? Here’s the evidence. More
Courtesy:economictimes.indiatimes.com
A Texas ranger who wanted to immortalise his pet cow after it died asked a bunch of BMW designers to customise his car’s upholstery with its hide. Indian high-end car buyers may not go to such great lengths but they do have their quirks. While some insist on a particular shade of champagne, others are wont to pick up show models, no matter what the cost. And the snootier the car, the quirkier some of the requests that come with it.
Take BMW. Its M6 show car that was on display in one of its dealerships attracted the attention of a customer who wanted it right there, right then. “The dealer tried to explain that it was a show car but the customer was persistent and in the end, the car was sold,” says BMW India president Peter Kronschnabl. More
Courtesy:economictimes.indiatimes.com
Luxury car brands like Audi, Porsche and BMW till date did not have any authorised dealer in the Punjab-Haryana region, despite it boasting 15% of the Indian luxury car marketshare. Ludhiana and Jalandhar, for instance, are home to the largest number of Mercs in India. Sure enough, things are changing. BMW and Audi have appointed authorised dealers here, while Porsche is about to finalise its dealer in the region. More
Courtesy:economictimes.indiatimes.com
New Delhi,Car sales in India rose 11.3 percent on year in April, but growth was inhibited by firmer interest rates and stock market volatility, an industry body said on Thursday.
Indians bought 82,934 cars last month, compared with 74,542 in April 2006, the Society of Indian Automobile Manufacturers said on Thursday.
Sales of all passenger vehicles — cars, utility vehicles and multipurpose vehicles — rose 11.8 percent to 105,962 units in April from 94,771 a year ago. More
Courtesy:www.indiacar.net
If Bijoy goes weak in his knees every time the word L-a-m-b-o-r-g-h-i-n-i is uttered even three metres around, who is to blame him? Similarly I go woozy with a feeling of slight breathlessness and watch the hair from my fists to my sleeve stand up like a Mexican wave when the words P-o-r-s-c-h-e and 9-1-1 are even as much as whispered. As a college student, I would download every single Porsche video that the internet had to offer, and watch them over and over again as I fought a losing battle between saving some money for writeable CDs to burn my collection and dwindling hard-disk space. It was the age when 20 GB was ‘Awesome specs, dude’ and a CD writer would evoke responses like, ‘You lucky bloke.’ And in those gigabytes of mpeg files lay a promotion video of the 996 Turbo, talking about dreams and what they are made of. It ended with a kid placing a poster of the car on the wall with the camera zooming in on it, cutting to a studio placement with the voice-over fittingly ending it with, ‘The 911 Turbo from Porsche. Here’s to the dreamers.’ More
Courtesy:www.bsmotoring.com
Maruti SX4 all set to hit the road
Published May 6th, 2007 in Maruti Udyog and Car Money. 0 CommentsThough Maruti’s experience with Baleno in terms of sales was not noteworthy, the company is all set to roll out the latest three-box car ‘SX4′ in the A3-segment on May 7, 2007. The all new SX4 sedan from Maruti is being launched in two variants sporting 1.6 litre engine. The lower version of SX4, LXi, is likely to be priced at Rs 5.5 lakh and the higher variant, ZXi, would be approximately priced at Rs 7 lakh. More
Courtesy:economictimes.indiatimes.com
