Channel Nine will not be picking Australia’s cricket teams nor dictating their schedule over the term of the network’s new $400 million broadcast rights deal, Cricket Australia’s chief executive James Sutherland has said.
Having been pushed to the top of the market by a bold Network Ten bid for all cricket in Australia, Nine clearly expect value for money. Their managing director Jeff Browne told a business lunch in Sydney on Wednesday that there would be “a lot more discussion” of team selection and scheduling between CA and the broadcaster from next summer, particularly around the matter of player rotation.
“I understand why sports want to do that but people at home want to see the best players playing and we urge Cricket Australia to pick the best players every time,” Browne said. “I think we’ve got a better understanding on that. Last year that balance was skewed too much in favour of resting some players so from now on there will be a lot more discussion between CA and the broadcaster about that.” Read more
Courtesy : www.espncricinfo.com