Retailers counting on men to save holidays
December 2nd, 2008Can men rescue the holiday shopping season this year?
Retailers hope so. Many stores have remodeled, expanded their men’s departments and added new products and new gifts in an effort to keep men spending through the downturn.
Bloomingdale’s renovated and expanded the men’s tailored clothing floor at its New York flagship. Saks Fifth Avenue, Neiman Marcus and Macy’s say they’re carrying more men’s goods this holiday season. J. Crew this month opened its second men’s-only store, in Paramus, N.J., just months after opening its first, in New York’s Tribeca neighborhood. In recent months, designer men’s-only stores have opened in London, from Dolce & Gabbana and Lanvin, and in Los Angeles, from Salvatore Ferragamo. Cheap-chic retailer H&M added a higher-priced men’s collection in September.
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courtesy:www.ajc.com