Fashion Industry: W Athletic bucks unhealthy model trend

W Athletic is one of the leading London modeling agencies for healthy models. Recognized for its emphasis on fitness and health, hundreds of dancers, athletes, stuntmen, gymnasts and martial artists help endorse healthy living through realistic photography. What sets W Athletic apart from other sports modeling agencies is their mission statement: ” To run an agency that cares equally for its clients as it does for models and other talent. And, to ensure that clients receive a service unparalleled for its honesty, friendliness, humility and satisfaction.” In an industry long plagued by accusations of unhealthy lifestyles for models, W Athletic appears to be bucking the trend.

Found in 2007 by Michelle Washington and Gareth Jenkins, W Athletic had models featured on covers of fitness and lifestyle magazines including Runner’s World and Men’s Health. In terms of marketing, W Athletic is extremely unique and competitive since it does not proactively recruit new talent. Also, hired models must follow rigid criteria that includes following a strict diet, exercising three times a week and having good work ethic. With over 350 active portfolios and a huge network of clients, W Athletic has become a renowned agency in the field of health and fitness. It appears that healthy models have given it a competitive advantage over traditional rivals.Read more
Courtesy : www.agoracosmopolitan.com

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