Indonesian Fashion Brand Keeping Muslim Women Up2date

For Indonesian fashion designers, working within the parameters of Muslim women’s fashion can be a challenge. But working with those boundaries can also help fuel creativity. Despite religious stipulations, Indonesian designers have managed to create attractive and comfortable attire for Muslim women.

One of the most successful fashion brands for Muslim women is Up2date, started by Indonesian designers Irna Mutiara, Tia Wigati and Aju Isni Karim in 2006.

“The three of us agreed to start a ready-to-wear Muslim women’s fashion collection for modern women,” Irna said. “We started with the styles that we ourselves would like to wear. It should be fresh, casual and easy to mix and match.” Read more
Courtesy : www.thejakartaglobe.com

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