Paris fashion week: seven things we talked about

1. The biggest influence on fashion in 2013: Alex Ferguson

You know how Alex Ferguson always says no player is bigger than Man United? That attitude is one that fashion-industry bosses are now adopting. The new generation of designers working as hands-for-hire for the major fashion houses will not be allowed to become gods in their own right in the way that the previous generation – Tom Ford at Gucci, John Galliano at Dior – were able to do. François-Henri Pinault, the head of PPR, has made it clear that, post-Ford, the brand will always be the front-of-house product, not the designer’s creativity. (As for LVMH – well, we all know how the allowing-Galliano’s-genius-to-blossom-unchecked strategy panned out.) The result is that the new generation of designers – Wang at Balenciaga is the obvious example – are duty-bound to promote the codes of the house, or the DNA of the brand, at every turn. Which is fine, and interesting to a point. But when it gets to be in every single sleeve-shape, it is in danger of becoming a little bit boring. Read more
Courtesy : www.guardian.co.uk

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