Swarovski to show accessory line on Digital Fashion Show

An exciting new initiative, the Digital Accessory Showcase presented by Swarovski, goes live on DigitalFashionShows.com on Monday March 18th. This showcase, the first to put the spotlight on accessories brands, will introduce the Fall/Winter 2013 collections by Atelier Swarovski as well as a curated group of British and American accessories designers selected by the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA).

With this digital platform, accessories brands will have the ability to reach a global fashion audience, including editors, retailers and consumers. The showcase aims to give accessories brands a collective digital moment as the ready to wear fashion weeks do for apparel brands. Each collection will be presented with an inspiration video with the designers alongside collection images, all of which are embeddable and downloadable.

“In discussing the global growth of DigitalFashionShows.com, there was a strong interest from accessories brands looking to tell their stories and present their collections in a new environment.Read more
Courtesy : www.fibre2fashion.com

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