An Inside Look at Kenya’s Fashion Industry

In 1992, Ann McCreath tired of the fashion industry in Barcelona. That year, she was asked to cancel an order of 20,000 dresses on any technical grounds, and not pay for them or the 10,000 which were in the stores and not selling. She found it unethical, resigned and left for Africa.

This would be her second trip.

It was there, working with Médecins Sans Frontières (MSF), that Ann found herself entering an entirely different kind of fashion industry – this one, with an entirely different set of ethics.

“I found Kenya fascinating,” she shared with us in an email interview. “I stayed on and became the Head of Mission [at MSF]. After three years of that, I felt that emergency aid was not the answer to chronic emergencies & decided I would be more helpful setting up a fashion business – both to create employment in women’s groups, and to give people something fashionable & homegrown, so that they could take pride in their arts and culture.”Read more
Courtesy : feelgoodstyle.com

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