Free to choose designer jeans

The designer jeans market is on the decline in the United States, says Israeli-American designer Nathan Menashe – but don’t eulogize premium denim just yet.

“Over the last few years, people bought lots of jeans and now they feel they have enough in the closet,” says Menashe. “The economy in America is at a low point, and people are now buying other things.” Menashe should know: He is the designer for the American premium denim label Freedom of Choice – and even he rarely wears jeans lately. But make no mistake. Menashe, who is visiting Israel, is not announcing the death of jeans. On the contrary, he believes that a good pair of jeans is a great investment. “The fabric of jeans looks better over the years,” he says. “Just like wine, it improves with age.” Read more
courtesy:www.haaretz.com

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