Celebrity endorsements having little effect at the polls
We’ve seen more blondes in today’s malls as a result of today’s hottest teeny bopper starlets. Some girls are even going as far as getting their prom dresses made to match those they see at MTV’s VMA’s. Today’s hottest celebrities influence the American culture in the everyday things we do. They influence our choices in fashion, what music we download to our Ipod, what books and magazines we buy – just about everything.
Recently, Oprah Winfrey laid out the red carpet for Democratic Presidential Candidate, Barack Obama. The event was expected to raise $3 million for Obama’s campaign. With guest appearances by Will Smith, Stevie Wonder and Halle Berry, along with Oprah’s announcement that this presidential candidate was her “favorite guy,” one would think Obama’s audience increased.
But a survey conducted b y E-Poll Market Research may prove otherwise. The celebrity and brand research firm polled 2,237 voting age Americans. Of those, only 16 percent say a celebrity would influence their vote in the 2008 Presidential Election. In fact, 10 percent of participants said that a celebrity influence would have a negative impact on their vote.
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courtesy:blastmagazine.com