Fashion brands embrace new media at luxury conference
Social networking and online stores were hailed as saviors of the fashion industry at this year’s IHT Luxury Conference, which wrapped up in Berlin November 18.
Christopher Bailey, creative director of British luxe brand Burberry, kicked off the conference with a talk on how social media had turned into key contributors to his label’s success. The young designer launched a new interactive website just a week ago, theartofthetrench.com, that lets users upload pictures of them wearing the iconic Burberry coats and browsing through the photo base using different filters. Read more
Courtesy : www.independent.co.uk