How fashion shows drive demand
My friend has always wondered about the rationale behind fashion shows. For one, the clothes and accessories are often not functional. For another, they are frightfully expensive. Logically then, these shows ought to be a waste of time, as few buy such expensive products. So, why then do designers spend so much money on such shows?
Suppose a fashion show introduces a designer handbag for Rs 30,000 — a price that will leave many shocked. It is not that the designer expects many to buy the product. But the fact is that the handbag is likely to have an indelible impression on you. You, therefore, want to gift the handbag to your spouse but are torn between affection and price. What do you do?
Read more
Courtesy : www.thehindubusinessline.com
Related posts:
- Handmade Jewelry Exhibiting at Wholesale Jewelry and Gift Shows in US and Canada Copper Reflections handmade jewelry and unique gift ideas will be displayed at wholesale jewelry and gift shows throughout Canada and the United States. You are invited to come see all our new designs and items available for 2009, as well as our full line of unique handcrafted jewelry and copper gifts. Please contact us at [...]...
- Milan Fashion Week: The Shows Will Go On For the luxury fashion world, the global financial market chaos could hardly come at a worse time: just as 17,000 people — including 2,000 journalists from 42 countries — descend on Milan to see some of the most expensive women’s-wear designer clothes in the world. Read more courtesy:blogs.wsj.com...
- Handbags at dawn! One man goes undercover as a woman in a handbag chatroom Oh dear, it’s handbags at dawn. I have just sparked a brawl. There are furious women baying for my blood and others wading in to the melee yelling: ‘Leave her alone!’ And all I did was ask if I should go shopping. Handbags at dawn, did I say? In fact, it’s handbags at dawn, dusk [...]...
- New baby boom gives birth to growing demand Recession could be looming but humankind keeps going forth and multiplying. In fact, women in the UK are having more babies than at any time since the 1970s, according to the latest official statistics. Read more courtesy:www.telegraph.co.uk...
- Booming kids clothing market traced to moms demand for style Their children wear designer jeans, brand-name polo shirts and the finest shoes. Wealthy parents in the United States are putting their children into the best high quality designer fashions money can buy. Whether it’s a Burberry dress for 180 dollars or a coat recently seen on the catwalk for 375 dollars, price is not an [...]...
- Retailers bet on discount period to perk up sales Retailers are offering whopping discounts this festive season in an effort to ignite sales and increase footfalls. A slew of retailers, who are delaying their sourcing in the wake of a slowdown, point out that end-of-season sales may help them meet sales targets. Several of them are also planning to extend the discount period due [...]...
- On the fringe: Two decades of great shows, terrible shows and a lot of bizarre antics The Toronto Fringe Festival starts today, and all of the 100 employees will be running around in the unofficial uniform of the Fringe: black t-shirt and black jeans. But last Wednesday, even the most fashion-resistant of house managers donned ties and dresses and sparkly jewelry for the Fringe’s 20th Anniversary Gala, to celebrate and reminisce [...]...
- Top 10 women’s fashion trends How does the fashion industry tackle the fact that shoppers may not actually care about trends this season? Among other things, it cleverly spins a yarn that women should be looking for investment pieces, that the notion of “fast fashion” is incongruous with concerns about the economy and environment. Clothes won’t be getting less expensive [...]...
- Virtual Fashion Shows Could virtual fashion shows be the wave of the future? It’s uncertain, but OptiTex Ltd., of Petach Tikva, Israel, has taken the design industry to an entirely new level with its 3D CAD/CAM design technology. Traditionally, designers had to physically create cloth samples of the actual clothing line for prototyping and to show potential investors, [...]...
- The perfect gift solution for new mums and babies Ever been stuck for a special gift for a new mum and her baby? Always in charge of ordering the maternity-leave gifts? Planning to hold a Baby Shower for a friend and need some inspiration? Mum-of-two Lisa Roberts has long since been looking for that special gift for mum AND baby and after two years [...]...