Suddenly, the conventional wisdom that social and mobile gaming was all about keeping it short and simple looks all wrong. The lasting money may be in making complex, difficult, and exciting games that take a long time to play.

On Wednesday, Zynga reported a dramatic second-quarter loss, marked by a severe drop in players for hit casual games like FarmVille and a 10 percent drop from a year ago on daily average revenue booked per user.

The point of Farmville, and other Zynga games like CityVille, was how unchallenging they are: You plow some digital ground, you sow some digital seeds, you reap some digital vegetation. You tell everybody you know on Facebook about it. Rinse, repeat. It was, at least for a time, nearly addictive to millions of people.Read more
Courtesy :bits.blogs.nytimes.com

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