Sony Mobile Communications has unveiled the second phase of its ‘Made of Imagination’ marketing campaign, which demonstrates how Xperia smartphones offer consumers the best connected entertainment experiences.

As Sony Mobile reported, the campaign showcases how consumers can instantly ‘unleash’ music or images from their Xperia smartphones with other Sony products using simple One-touch function, enabled by Near Field Communication technology.

The integrated campaign, which will be deployed across TV, print, digital, out-of-home and retail, highlights Sony Mobile’s commitment to innovative use of NFC. The campaign starts in the UK and will roll out in other markets over the coming months. It includes two distinctive TV adverts and the first, which airs for the first time on 7th September, shows how music playing on an Xperia smartphone can be instantly transferred to a speaker with a single touch. The second advert, which airs in early October, explains the simple process of capturing and sharing images by touching smartphones together.Read more
Courtesy : finchannel.com

The event is held in Shanghai from 20-22 June and is dominated by Telecommunication Companies and Service Providers.

The dates clash with BroadcastAsia 2012 in Suntec City, Singapore. We think that most of the new device launching will be in Singapore.

Motorola, Nokia and Huawei will be represented, as is Sony Mobile China, HTC and ZTE. The Korean manufacturers are not listed as speakers, which is why we think it is not that much of a lunch event.Read more
Courtesy : www.mobile88.com