Tailor shops’ – whats in a name?

If you have not been as big a fashion freak as Britney Spears or David Beckham, you have probably bought cloth bits and stitched a trouser or a shirt in the tailor shop on the street corner.

Ever wonder what goes behind naming each of these tailor shops? Loads of crappy advice.

A few hours back I saw this shop named `Look Pass Tailors.` Perhaps when the committee sat down to decide on a name for the shop, the guy putting in the money said: “Ok guys, our name should be so good that a passerby should stop, have a look and then move on.” And one intelligent dodo in the gang said, “How about ‘Look Pass.` And the name stayed on.

Very soon, another guy will set up tailor shop across the street. To beat his competitor in the naming game, he would call his shop ‘Look, Peek, Pass Tailors`. No surprises if one day somebody names his shop ‘Look, Peek, Piss & Pass Tailors.`

How can I forget the one called ‘Ray Man Tailors` in Madurai (my native). I suppose he wanted to capitalize on Raymond`s Brand Equity. This guy`s business flourished and next year he opened a Ladies only tailor shop, naming it “Ray Woman Tailors.” That was when I left Madurai and came to Chennai.

And then, there is this TEX syndrome. There are these tailoring shops named A-Tex, B-Tex, C-Tex, D-Tex…till Z-Tex. Now, don`t ask me Y-Tex!

In God`s own country (and that would be Kerala), it is totally different. If the tailor`s name is Thangachan Kumaran, the name of his shop will be ‘Tee Kay Tailors`. God forbid if the tailor`s name were Padmanabhan Pillay for his shop`s name would be ‘Pee Pee Tailors`. Man, the name stinks.

There are many names that I think are worth mentioning here. Here is the list –

1) Indian Tailors – you better be Indian if you want to do business in India.
2) Cuts & Stitches – For a moment I had thought it was a polyclinic.
3) Soft Wear Tailors – Somebody who got pink-slipped during the IT bust and came back to become an entrepreneur.
4) Good Looking Tailors – Does it matter if the tailor is good looking?
5) Future Tailors – Guess, in future they hope to become tailors.

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