I have always wondered why women are used to sell products, concepts & ideas. I mean, I am not against women making good money by smiling…but why should it always be women?
Amongst my girl friends (78% of whom have at some point or the other been my fiancÃ©es) there are two camps – one that is happy that women adorn all the billboards and the other that is upset over it. I can`t really decide my favorite camp because 39% of my ex-fiancÃ©es belong to each.
It is not just the billboards. Even corporate websites use women to sell – take Airtel`s website for example.
I feel pathetic about the advertisers using women on billboards, websites and magazine covers. What about the men? What is it that women have and we don`t? Now…don`t answer that one!
Don`t we look handsome? Are there no men who can cause highway accidents?
Some companies – and they are very few – do believe in the power of men and place photographs of good looking men on their billboards, websites & magazines. Take this company called Ouchmytoe Inc – they have a nice looking guy on their website.
I had plans of writing the second part of the art of farting but read an article a few minutes back which made me swerve like a lady driver and write on this topic.
According to the article, a pub in Halifax, Canada offended the ladies when it carried a billboard saying “Our waitress uniforms were designed way back when ‘harass’ was two words”. I wonder if you got the pun on ‘harass` …if you didn`t why don`t you jump into a glass of water?
I wonder why the Halifax women found it offending…..was it because no woman was shown on the billboard?