Blogs gaining ground, trust

It becomes a double whammy when research agencies like AC Nielsen decide to use “mention in blogs” as a metric and corporates buy them!

According to a recent Nielsen BuzzMetrics Sustainability Monitor study, Wal-Mart is the corporation most linked with blog posts that mention ‘sustainability’. Wal-Mart was mentioned in 1.77 percent of the 356,403 blog posts about ‘sustainability’ measured between 3/15/06 and 3/15/07.

What’s not clear is whether these mentions are positive or negative. What is clear though is…blog speak (or wisdom of the crowd) is being heard. One for the lonely blogger! Read Full Article on

By Jamshed V Rajan

Jammy, as Jamshed V Rajan is affectionately called, is a wannabe stand up comedian. He has a funny take on most things but documents only some of them. If you are interested in chatting up with him, do drop him an email at or message him at +919650080255.

Leave a Reply

Your email address will not be published. Required fields are marked *